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Leveraging Our Experience To Provide Exceptional Results

Jon and Negar's complementary expertise cover every critical aspect of technology adoption. With over a decade of experience in product management, business analysis and technical implementations - AWC's approach provides comprehensive results that are guaranteed to bring real value to your business and it's technology adoption projects.

  • Jonathan Warr - Partner, Operations & Strategy

    Jonathan Warr

    Partner, Operations & Strategy

    Jonathan has a decade of experience specializing in technology implementations with a track record of turning complex technology projects into measurable business results. Through his career he has overseen 700+ implementations valued over $25M. Jon's expertise spans the full implementation lifecycle—from requirements gathering and system configuration to change management and user adoption.

  • Negar Amiri - Partner, Product & Technology

    Negar Amiri

    Partner, Product & Technology

    Negar has spent a decade understanding customers and translating their needs and interest into technical products. With deep expertise in digital product development and multiple technology platforms, Negar has saved businesses millions of dollars in technology selection and adoption process. Negar brings critical insight in translating a users workflow into technical and business requirements and evaluating technology project's ability to meet those requirements.

Process-First Technology Selection

We focus on one thing that we do exceptionally well: helping SMBs make technology decisions that actually work.

Why Process Comes Before Tools
Our approach is grounded in a simple reality: 90% of technology project failures stem from preventable planning issues. The leading culprit: tool-first thinking.
Honest Assessment Over Sales Pitches
We're not trying to sell you on specific tools or platforms. Our job is to help you make informed decisions based on your actual business needs, not vendor marketing or industry hype.
Staying In Our Lane
We're specialist. What we understand is how to assess business needs, evaluate whether technology will work for a process and how to set up and deliver a successful adoption plan.
AWC Team - Process-First Technology Selection

Find The Right Technology Fit

Get expert guidance on selecting technology that fits your business, not the other way around.

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